When we worked with Vue Protocol, one of the main challenges was taking their complex, blockchain-based technology and making it easy to understand for the everyday user. Blockchain is still a new concept for many, and designing a website that was both visually appealing and simple to navigate was no easy task. We needed to create a digital space that matched their futuristic, decentralized vision while also ensuring that users could easily interact with the platform. Balancing these needs, without making the site feel overwhelming or too technical, required thoughtful planning and close collaboration with Vue’s team.